May 2017 : News, Strategies & Insights

Driving Growth: What American Manufacturers Can Learn From Henry Ford

American manufacturing companies need to invest in industrial automation because their global competitors are already taking steps to do so. Automation critics argue that technology harms workers and industries. But manufacturers are in danger of repeating history when both workers and companies lost on the global manufacturing stage, because they chose to ignore innovation. Three examples show that the adoption of new technology during times of significant innovation is critical for manufacturers to succeed.  Know More >

Will Content Marketing Really Speak To Technical Buyers?

A persistent claim in the B2B universe is that content marketing programs are not effective for manufacturers. The old wisdom says highly technical buyers are immune to content marketing messages.

But data from Content Marketing Institute’s 2017 Manufacturing Content Marketing survey show that the benefits of content marketing are becoming clearer to manufacturers, and that must mean that these technical buyers are buying in.  Know More >

Rising Transportation Costs Are Slowing Overall Business Growth

Companies are having a harder time meeting both their supply chain and financial goals due to the rising cost of transportation, according to a new study from the University of Tennessee, Knoxville's Global Supply Chain Institute. 

"With the rise of e-commerce and consumer expectations, cost can no longer be the primary focus in transportation," said Mary Holcomb, professor of Supply Chain Management in UT's Haslam College of Business. Know More>

Apple Dedicates $1B To Help US Advanced Manufacturing

Apple last week announced plans for a $1 billion fund to help bolster advanced manufacturing in the U.S.

Tim Cook, the chief executive of the tech giant, made the announcement during an interview on CNBC. The New York Times reports that the company plans to announce the fund's first investment later this month.   Know More>

IMF Foresees Global Economy Accelerating To 3.5 Pct. in '17

WASHINGTON (AP) — A resilient China, rising commodity prices and sturdy financial markets are offering a sunnier outlook for the global economy and helping dispel the gloom that has lingered since the Great Recession ended.

That's the picture sketched Tuesday by the International Monetary Fund, which predicts that the world economy will grow 3.5 percent this year, up from 3.1 percent in 2016. The IMF's latest outlook for 2017 is a slight upgrade from the 3.4 percent global growth it had forecast in January. Know More>